We are a strategic communications partner that turns complex defense, aerospace, and technology solutions into success in government and national security markets.
WHO WE ARE
PRCT Strategic Communications is a Poland based consultancy specializing in PR services for the defense, aerospace, and technology sectors.
IMPACT
$16B
We have extensive experience delivering successful PR services for leading global companies operating on the Polish market. Since our launch in 2011, we have successfully supported commercial clients in closing deals worth over USD 16 billion.
CREDIBILITY
15+ YEARS
What sets us apart is the reputation and credibility we have built among specialist Polish media and key stakeholders over 15+ years, rooted in technical, military, and political expertise and held to the highest professional standards.
WHO WE DO
Defense and security marketcommunication and campaign delivery
communication and campaign delivery
- Planning and running communication supporting market entry and growth of defense, aerospace, and dual-use systems in government and military procurement environments.
- Explaining system advantages, operational use, and practical value for armed forces and state institutions.
- Supporting positioning of foreign and domestic suppliers against competitors during procurement processes and modernization programs.
- Delivering campaigns focused on real business outcomes in the national defense procurement market, including communication across relevant media and social media channels, or targeted paid campaigns where appropriate.
Executive and program communications
communications
- Supporting leadership communication around programs, contracts, partnerships, and market expansion.
- Preparing executives for engagement with defense customers, government stakeholders, media, and industry partners.
- Supporting communication around key program moments such as selection decisions, contract awards, milestones, deliveries, and industrial cooperation.
- Supporting leadership visibility and credibility in defense, security, and business ecosystems.
Defense and public information environment intelligence and monitoring
environment intelligence and monitoring
- Monitoring narratives around defense and aerospace programs, competing systems, and suppliers.
- Competitor communication analysis linked to active procurement programs.
- Tracking political, security, economic, and international policy discourse, as well as military, expert, and media signals influencing procurement decisions.
- Early warning alerts on narrative, political, and policy developments that may affect procurement programs or supplier positioning.
Crisis and program risk communications
risk communications
- Managing communication during program crises: delays, performance concerns, disputes, or political pressure.
- Preparing crisis communication frameworks for audits, investigations, public scrutiny.
- Developing operational crisis materials and stakeholder messaging.
- Post-crisis analysis and communication resilience strengthening.
Market, stakeholder andprocurement environment analysis
procurement environment analysis
- Analysis of defense procurement systems, decision processes, and influence networks.
- Mapping stakeholders shaping procurement outcomes across military, political, and industrial environments.
- Analysis of modernization priorities and capability development plans.
- Identifying entry barriers for foreign suppliers and communication mitigation strategies.
External relations, influenceand stakeholder engagement
and stakeholder engagement
Advising on communications support for company and brand development and responding to changing circumstances.
Monitoring the competition’s public activity and the business environment with recommendations for action.
Supporting the organization’s external and internal comms.
Assisting in the development of attitude and materials.
Advice on company or organization representatives’ public and media appearances.
Monitoring the competition’s public activity and the business environment with recommendations for action.
Supporting the organization’s external and internal comms.
Assisting in the development of attitude and materials.
Advice on company or organization representatives’ public and media appearances.
HOW WE WORK
Insight.
We draw on deep expertise, market intelligence, and thorough situational analysis to understand the environment before any move is made.
Strategy.
We translate this knowledge into clear, actionable plans that are tailored to complex industries and high-stakes contexts.
Impact.
We execute with precision, delivering outcomes that build trust, strengthen reputation, and secure long-term success.
CEO, FOUNDER
Arek Protas
the founder and CEO, is a senior communications consultant with 30 years of
experience in providing communications expertise in politics and business, with
special experiences and achievements in the defense sector.
Starting his career as a parliamentary assistant, he went on to serve as political and PR
advisor to the Polish Minister of National Defense (twice), as Vice President of the
Euro- Atlantic Association, or as Vice President of the Business Centre Club – one of
Poland’s largest employers’ lobbying associations – where he managed the Council of
Experts and acted as the organization’s spokesperson.
As a communications strategist, he has developed and executed impactful PR, PA, and
marketing strategies for numerous businesses, public organizations, and global
defense leaders operating on the Polish market, helping them build their reputation,
market products, and win contracts.
Arek Protas
CEO, FOUNDER
CONTACT
- PRCT Strategic Communications Grzybowska 5A, 00-132 Warsaw, Poland
- PRCT Strategic Communications